Shorts and reels are the newest ways to promote your content, especially podcasts. Can you go 2 mins on social media without seeing a short clip from a podcast? It is really intriguing, it often makes you interested in the podcast and will make you check it out!

Shorter Attention Spans and Substance

The length of the average person’s attention span is decreasing as social media takes over the world with its visual experiences. Without the burden of producing more in-depth material, Reels, and shorts provide you with more leeway to develop blunt, relatable, and to-the-point content.

The majority of how businesses, people, and emerging brands now market themselves is content-focused. There are many other ways to create clips, including live streams, Snaps, sizzles, teasers, sponsored content, etc. You must pique your audience’s interest regardless of the forum. Be emotionally in sync (remember, decisions are made based on feelings, not logic).

Encourages Greater Engagement

Reels and clips can encourage more significant audience interaction, especially among the younger generations that prioritize video over all other types of content. Reels are frequently shared on social media; if you leave room for comments and criticism, your podcast and customers may become more engaged.

Achieves Memorable Content

Short-form clips and reel content is simpler to consume and remember since it cuts out unnecessary filler that doesn’t advance the subject or concept of thepodcast. As a result, it has a more significant impact and lasting memory on your intended audience.

Gets Better Results in Google Search

Shorts can help you with your SEO since they retain viewers on your podcast website longer and keep you higher up on Google’s search results pages. The Google algorithm gives websites like YouTube higher rankings on search engine results pages (SERPs) based on how much time visitors spend on them.

Increases Email Open Rates

Email open rates can be raised by including short-form video content in your email marketing campaign. For optimum results, make sure the term “video” appears in your email subject line.

Brings You Before Your Targeted Audience

Due to the constant barrage of visual content vying for consumers’ attention, their attention spans are shortening. You may outperform the competition and engage more of your target audience by utilizing the strengths and allure of short-form clips content.

Establishes Community

Shorts video ads can make viewers feel a part of a community. A brand challenge, for instance, can inspire viewers to experiment, offer their unique perspectives, and join a trend or competition. Participants frequently sense a connection to the podcast.

Podeo Will Make Your Podcast Go Viral

Well, shorts are a very effective way to promote your podcast, but you got to have one in the first place. Become a podcaster with Podeo! The latest update includes all the features you need to start podcasting now, get started with Podeo!