We must first examine the environment we operate in to comprehend the potential. The podcast scene is expanding quickly, like any sector attracting attention. Spotify, a music streaming service, has a rapidly growing collection of Arabic originals for the area. Original content is circulating the Arab scene, harnessing impressive numbers and building audiences.

Our material is heavily influenced by fantasy and fiction, which contributes to the surge in podcasts as a kind of escape during the pandemic. The scene witnessed a market ripe for the rise of podcasts in the region and how this is paving the way for more locally focused content, with the phrase “Podcast Studio” now more often the rule than the exception and workers practically converting their houses into makeshift offices overnight.

However, Arab youth are one group of listeners for whom podcasts have captured their attention and imagination. There was a sense that many young people felt lost and alienated from the Arab world in the past since the media landscape did not promote regional culture in a contemporary manner that was approachable to the younger generation. Podeo is here to fill that gap.